Case Study: Heal With Shannon

Logo Design | Website Feminine. Mysterious. Powerful. Healing.

✦ Client Overview

Heal with Shannon is a transformational coaching and equine-based emotional healing practice based in Fort Saskatchewan, Alberta. With a focus on helping women heal from childhood trauma, grief, and emotional blocks, Shannon creates sacred space for deep self-discovery and powerful personal growth.

She approached our branding agency in Edmonton with a bold vision — to build a brand that exudes peace, luxury, and mystery while maintaining emotional depth and soul. With no previous logo or website in place, this was a full-scale identity creation from the ground up.

✦ The Challenge

Shannon’s brand needed to express both softness and strength — a rare balance that reflects her intuitive gift for holding space and guiding women toward radical transformation. The challenge was creating a visual identity that felt luxurious, earthy, feminine, and soul-led without leaning into overused tropes common in the wellness space.

She also needed a compelling digital presence and hired us as her web design company in Edmonton to bring it all to life on screen — including a homepage video and branded photography shoot that captured her work with horses.

✦ The Solution

We created a bespoke visual identity that speaks to the emotional depth of Shannon’s work. The logo design features an elegant serif typeface with custom flourishes to convey both mystery and movement. A monogram icon — timeless and discreet — adds versatility for print, merchandise, and digital use.

The color palette combines warm black, muted cream, and gold — sophisticated tones chosen to reflect both the spiritual and grounded nature of the brand. Every detail was curated to feel intimate yet elevated, from the foil-stamped stationery to the fine art-inspired business cards.

Her custom website was developed in Wix Studio, balancing intuitive navigation with an emotionally resonant design. Homepage video footage and lifestyle photography were seamlessly integrated, offering potential clients a clear, connected glimpse into Shannon’s healing approach. As a result, her new site communicates instant credibility while standing out in a saturated space — all while being fully optimized by a trusted website builder in Edmonton.

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✦ The Transformation

Heal with Shannon now stands as a radiant example of what happens when a brand is designed with deep intention. From brand visuals to digital presence, everything reflects Shannon’s unique essence: graceful, intuitive, and quietly powerful.

Her brand now confidently positions her as a thought leader in the trauma-informed coaching and equine healing space — making her offerings irresistible to her ideal clients.

“I hired Juliana to create a brand exuding peace, luxury, femininity, mystery, and healing. She delivered 110% of what I desired even though I had no idea how we’d get there... She has wonderful gifts of intuition and design when it comes to what her clients need. I truly can’t say enough good things about her.” — Shannon Skripitsky, Founder of Heal with Shannon

✦ Services Provided

• Logo Design + Custom Monogram

• Color Palette + Typography Suite

• Branded Photography + Homepage Video

• Website Design + Development in Wix Studio

✦ Ready to Bring Your Brand to Life?

If you're a heart-led entrepreneur seeking a visual identity that feels as powerful as your purpose, let’s talk. Whether you need branding, logo design, or web design in Edmonton, I specialize in creating elegant, soul-aligned brands that connect and convert.

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