Case Study: With the Seasons

Branding | Logo Design | Custom Website Nature-Inspired. Joyful. Romantic. Refined.

✦ Client Overview

With the Seasons is a floral design studio based in Calgary, Alberta, founded by Kate Thiessen. Drawing inspiration from the changing beauty of nature and the tender seasons of life, With the Seasons offers bespoke floral arrangements for weddings and heartfelt gatherings.

With two years of experience in the wedding floral industry, Kate launched her own business with a clear vision: to build a brand that reflected her gentle creativity, people-first values, and nature-inspired designs. She came to our branding agency in Calgary in search of a brand identity that would feel fresh, refined, and completely her own.

✦ The Challenge

As a new floral design business, Kate had no branding or website — but she had heart, vision, and a desire to differentiate herself in a saturated market. Her ideal clients were refined, kind, and romantic — people who value connection and elevated details. The challenge was to design an identity that felt soft and soulful, while still modern, polished, and memorable online.

She needed both a high-end logo and a professional website that would create trust at first glance. The goal was not only to stand out among competitors, but to truly resonate with her dream clients.

✦ The Solution

We created a cohesive visual identity rooted in the very inspiration behind her business — the seasons. The logo design is understated yet distinctive, featuring an elegant wordmark paired with a custom monogram (WTS) for versatility across digital and printed applications.

The color palette was curated to reflect the brand’s values: warm neutral tones, soft beige, hints of champagne pink, and grounding earthy browns — balancing light and airy with a touch of richness. These tones offer warmth without being overdone, and create a sense of calm, joy, and natural elegance.

We also built a custom website in Wix Studio, ensuring the digital experience mirrored the brand’s softness and thoughtful attention to detail. As a trusted website builder in Calgary, we crafted a layout that prioritizes beauty and clarity — with portfolio highlights, a clear inquiry flow, and subtle textured accents that add organic warmth.

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✦ The Transformation

With the Seasons now enters the market with a brand that radiates care, creativity, and intention. The new identity communicates trust and quality from the very first touchpoint — helping Kate attract her ideal clients and stand out in the Calgary floral design space.

Her soft launch was met with incredible response, and her full website rollout has allowed her to confidently market her business, knowing it truly reflects her values and vision.

“I can’t say enough good things about Juliana! She is kind, thoughtful, creative, and her attention to detail is simply unmatched. The website and branding that she created exceeded all my expectations!” — Kate Thiessen, Founder of With the Seasons

✦ Services Provided

• Logo Design + Custom Monogram

• Color Palette + Typography System

• Website Design & Development in Wix Studio

• Digital Asset Application for Print + Web

✦ Your Story Deserves a Beautiful Beginning

Launching a new business? Your brand identity should make the right first impression — one that feels as intentional and elevated as the service you provide. If you're searching for branding or logo design in Calgary, I’d love to help you bring your story to life with clarity, artistry, and strategy.

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