Boutique Brand Identity & Web Design in Edmonton

BRANDS shaped BY VISION & RESTRAINT

Juliana Laface Design is a boutique brand and web design studio in Edmonton creating cultivated brand identities, premium logos, and strategic websites for businesses where visual presence is considered essential, and clarity is needed to move forward.

Often, clients arrive with a clear ambition but an unclear translation — the vision exists, but hasn’t yet been articulated in a way that feels cohesive or fully understood. This is where that translation begins.

CLARITY before CREATION

The intention is simple: to understand the business clearly before anything is designed. Our discovery and strategy-led process ensures that the studio does not simply create, but brings direction – so decisions feel clear before they are made.

Luxury is not excess.

It is clarity, restraint, and deliberate detail.

Meet JULIANA

Juliana Laface is the creative visionary behind the studio, overseeing each project from initial concept through final delivery.

With a foundation in Graphic Design from the University of Alberta, and over 10 years of design experience, Juliana developed a sensitivity to detail that distinguishes refined brands.

Over time, her work became less about aesthetics alone and more about recognizing patterns – helping founders articulate what they already sense but haven’t yet been able to express.

She later chose to build a boutique studio model, one that allows for depth, discretion, and a more cultivated design process that premium brands require.

At its core, the studio exists for businesses ready for their brand to reflect the vision behind what they’re building.

YOU ARE THE MOST valuable investment YOU'LL EVER MAKE.

– UNKNOWN

A BOUTIQUE STUDIO LED BY one VISION

Our boutique studio allows for a focused and personalized experience.

Every system, layout, and key decision moves through Juliana's oversight so your brand doesn't feel like a collection of competing opinions, and decisions feel clear rather than overwhelming. You receive the attention of an Atelier with the support of seasoned specialists, all working toward one cohesive outcome: your vision, translated with precision.

WHEN VISUAL PRESENCE BECOMES essential

Clients often arrive at the same moment: when their branding and digital presence no longer matches their vision. The website might feel dated, the visuals pieced together, or the overall presence no longer tells the full story.

The studio specializes in comprehensive rebranding and premium brand strategy for businesses, refining an established presence or building a strategic foundation from the start, so the brand can support growth and communicate with greater clarity.