Case Study: Exclusive Edmonton

Brand Strategy | Logo Design  | Stationery | Website Design High-end. Refined. Timeless.

✦ Client Overview

Exclusive Edmonton is a luxury real estate brand led by top-producing agent Kaitlyn Gottlieb. With over a decade of experience, Kaitlyn serves clients across Edmonton, Calgary, and Canmore, specializing in high-end residential real estate and investment properties. She came to our branding agency in Edmonton seeking a complete reinvention of her brand — one that would reflect her polished client experience and trusted expertise.

What she had was an outdated visual identity that no longer aligned with her market or clientele. What she needed was a luxury brand presence that exuded sophistication, strategy, and timeless appeal.

Before Rebrand

✦ The Challenge

Kaitlyn’s previous brand felt uninspired and outdated. It lacked clarity, cohesion, and didn’t reflect the level of service she provides to her clients — many of whom are professionals and investors with high expectations. She needed a full transformation, from her logo and printed materials to her online presence.

This wasn’t just a redesign — it was a reintroduction to the market. Our goal was to position Exclusive Edmonton as a confident, elevated, and established name in the luxury real estate space, while keeping it warm, refined, and approachable.

✦ The Solution

We began with a deep brand strategy session to clarify her mission, ideal clientele, and positioning in the Edmonton and Calgary real estate markets. From there, we built an identity system that feels both exclusive and accessible — modern yet timeless.

The logo design features a customized script font paired with a custom monogram "E" for use on everything from signage to stationery. The rich green and soft gold palette communicates both stability and refinement — a perfect match for the homes she represents and the clients she serves.

We designed a suite of custom print collateral, including business cards, letterhead, and marketing materials — all intentionally designed to feel high-end and tactile. The brand was then brought online through a custom-designed website, where we translated the identity into an elegant experience. As a trusted website builder in Edmonton, we ensured that Kaitlyn’s digital presence matched the polish and clarity of her printed materials.

✦ The Transformation

What once felt outdated and generic has now become a standout brand in the Edmonton luxury real estate space. The Exclusive Edmonton identity now mirrors Kaitlyn’s professionalism, warmth, and industry leadership. Every touchpoint — from the website to a client handoff — tells the same story of refinement, care, and excellence.

“I am honestly over the moon. You did an incredible job and I absolutely love it!" “Thank you so much @JulianaLafaceDesign for bringing my vision to life. For all of your talent & work on this rebrand over the past few months & for designing such a beautiful + sophisticated reinvention of EERE! I couldn’t recommend you more.” — Kaitlyn Gottlieb, Founder of Exclusive Edmonton

✦ Services Provided

• Brand Strategy

• Logo Design + Monogram

• Visual Identity System

• Stationery + Print Design

• Homepage Website Design implemented by Luxury Presence

✦ Ready for a Total Brand Reinvention?

If your current brand no longer reflects the quality of your work, let’s change that. As a graphic design studio and branding agency based in Edmonton, I specialize in full brand transformations that create impact, trust, and longevity.

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