Case Study: Element Yoga

Logo Design | Website

Sophisticated. Resort-Inspired. Rooted in Nature.

✦ Client Overview

Element Yoga is a luxury hot yoga and wellness studio based in Beaumont, Alberta. With a mission to ground students in the five elements — fire, air, earth, water, and ether — the studio offers a spa-like experience just outside Edmonton. Their clientele includes wellness-focused individuals seeking a high-end, intentional space for movement, meditation, and self-care.

As a new business, they turned to a trusted branding agency in Edmonton to bring their vision to life and set the stage for long-term growth.

✦ The Challenge

At the time of our engagement, Element Yoga had no existing branding or website. The founder wanted a refined, masculine-meets-luxurious visual identity that felt aligned with the high-end interior finishes being planned for the space.

She needed a brand presence that would support everything from signage and merchandise to digital platforms — and she was searching for a graphic design company in Edmonton with the experience and sophistication to deliver that standard.

✦ The Solution

We developed a full visual identity system that blends strength with serenity — a reflection of Element Yoga’s mission and clientele. The logo design features elegant typography and a structured layout that captures the duality of yoga: fluid yet grounded. A refined monogram offers versatility across signage, merchandise, and digital platforms.

The nature-inspired color palette — ash gray, deep green, alabaster, and brushed gold — conveys a sense of luxury and calm, perfectly aligned with the studio’s interior design and spa-like atmosphere.

To bring the brand to life online, we also implemented a custom website using Wix Studio, ensuring a seamless, elevated digital experience. As a trusted web design company in Edmonton, we crafted a site that supports online visibility, class information, and future event promotions — creating a consistent brand presence across every touchpoint.

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✦ The Transformation

Element Yoga’s new branding has elevated the studio’s market position before it even opened its doors. With cohesive visuals now extending across exterior signage, interior décor, branded towels, and digital touchpoints, the studio has successfully captured attention in a competitive market.

The brand speaks directly to their ideal audience — people who value wellness, design, and self-investment — and sets a solid foundation for future retreats, expansion, and growth.

“Juliana was wonderful to work with and really understood what I was wanting to achieve with my branding and webpage. Will definitely be using her services in the future!” — Katina Caron, Founder of Element Yoga

✦ Services Provided

• Logo Design & Icon Monogram

• Color Palette + Typography System

• Visual Identity System for Print + Merch

• Web Design in Wix Studio

✦ Ready to Elevate Your Brand?

Whether you're launching something new or leveling up an existing business, your brand deserves to feel as refined as the experience you offer. If you're looking for branding, logo design, or website design in Edmonton, I’d love to help you bring your vision to life with clarity, strategy, and style.

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