So, you’re looking at your website, and you’re starting to think it’s time for a revamp and redesign. How can you be sure? In this article, we’ll take a look at the 5 biggest signs that your website is outdated – and may need a full-scale overhaul.
1. You’re Seeing A High Bounce Rate
The “bounce rate” refers to the percentage of website visitors who come to your website, and then navigate away or close the page without opening any other pages, clicking any links, or taking any other actions.
In most cases, a high bounce rate is not a good thing. It means that users are having trouble engaging with your content, or understanding how to use your website. In both cases, that means a redesign may be necessary to redesign your User Interface (UI) and make it easier for your customers to use your website. Doing so can help reduce your bounce rate, and increase profitability.
2. Your SEO Rankings Are Suffering
If your Search Engine Optimization (SEO) rankings begin to fall, you may start to notice lower traffic to your website. Your SEO can suffer if your website is old and outdated, and no longer follows SEO best practices – or if you don’t have a mobile-friendly website. Redesigning your website with SEO in mind can help you restore your rankings, and get more traffic.
3. You’ve Rebranded – But Your Website Hasn’t
If you’ve rebranded your company – and changed things like your signage, business cards, flyers, fleet graphics, and other such branding materials – but haven’t rebranded your website, this is the perfect time to do so.
Your brand must be unified across every part of the physical and digital world, so redesigning your website, updating your social media pages, and taking other such steps is critical for ensuring brand consistency.
4. Your Site Isn’t Mobile-Friendly
As we mentioned briefly in section 2, if your site isn’t mobile-friendly, it may be ranked lower in mobile search results by Google. In addition, websites that are not mobile-friendly are much harder to use on devices like tablets and phones – which is not a good thing, since the majority of web traffic now comes from mobile devices.
5. You’re Having Trouble With Maintenance And Upkeep
Even if you’re satisfied with your website, and it’s performing well, there may come a time when it’s no longer easy to update it, maintain it, and patch it. If your website architecture or platform is outdated, you may want to migrate to a new hosting service like WordPress or Wix, which will make it easier for you to update your website, add new content, and perform other such basic tasks.
Contact Me Now For Web Design And Branding Services In Edmonton!
If one – or all – of the above signs seem familiar to you, it may be time to invest in a website redesign in Edmonton. If you’re interested in working with me, and learning more about the benefits of a website redesign, please visit my website now, and feel free to send me a message.