Your website is your business’s digital front door. It’s the first impression visitors have of your business, so it should be enticing and reassuring. Ideally, your website should answer any questions potential customers might have about your brand, services, and prices. That way, you can lock in new clients right away and make sure they don’t end up with anyone else. A visitor who ends up elsewhere is a visitor who ends up nowhere else again. Therefore, creating a website that attracts visitors means thinking about every single detail from headline fonts to hidden costs. Here are some tips on how to create a website that attracts visitors:
Create an irresistible homepage
The homepage is one of the most important parts of your website because it is your first experience with your brand. The objective should be to get visitors to visit all the sections of your site and not leave immediately after viewing the homepage. So, what makes a homepage irresistible? First, make sure that your layout is eye-catching. Include elements like images and other forms of visual stimulation that are meant to draw people in. If you need more help coming up with ideas, try looking at other websites that are similar to yours. All you have to do is copy their design and put some new twists on it. Additionally, a good way to do this is by making usability a priority on the homepage itself. Make sure there are clear navigation menus throughout the page so people know where they can go next if they aren’t interested in anything on the homepage. You want visitors to feel confident about clicking through each section of the site and finding exactly what they’re looking for quickly. Lastly, make sure that everything on your website makes sense from a visitor's perspective. This means having an easy-to-understand navigation bar or breadcrumbs (we discuss that in detail here) which leads someone from their initial point of entry into the website all the way through their desired destination without any confusion or frustration.
Include details about your business
The first step to creating a website that attracts visitors is ensuring your business has its own unique brand. You're able to do this by including details about your business in every aspect of your website. For example, if you sell baby products, be sure to include information about the age range of your target audience. And if you offer services like photography, include information about how long it takes for photographs to be captured and delivered. It’s also helpful to include prices on your website so customers know what they might be spending.
Show potential clients how you’ll help them achieve their goals
A website is a place to showcase your work, so potential clients should be able to see what you do and how you will help them achieve their goals. Let’s say you’re a wedding photographer. Your website needs to show your photography style, equipment and services, and the number of photos taken on each shoot. These are important elements for marketing your business.
Use colour and photography to grab attention
A website has to be visually appealing for visitors to feel comfortable about spending time on it. You can use colour and photography to grab attention in a variety of ways. This includes using imagery that evokes a positive emotion or conveys your brand’s personality. In order to do this, you need a compelling story. If you are running marketing campaigns for your business, then you can showcase those stories via visuals on your website.
Don't Forget About SEO Until It's Too Late
A website that doesn't have an SEO strategy is a website that doesn't have a chance at becoming the go-to option for potential clients. Your website should be built with SEO in mind. Use keywords that are relevant to your business and make sure the copy on your website is readable and concise. People don't want to spend their time searching for information on a poorly-built site, so make sure you're offering enough value for them to stay on your site for a long period of time.
Your website is the most important marketing tool you have. It's where potential clients find out about your products and services, and it serves as a reminder for people who might forget about your business.
It’s important that your website is built with a clear call-to-action, which will bring visitors to your website. You should also make sure that your website is optimized to get the best results from search engines and to get more traffic. To do this, you need to plan carefully before designing and building your website. A solid SEO strategy can help your brand rank higher in search engine results and drive more traffic to your business.
Outsourcing is a great way to jumpstart this process — the right website design agency in Edmonton, AB, can give you the advantage when it comes to getting noticed and capturing customer interest. But outsourcing alone isn’t enough. Your brand perspective is critical to drive success and avoid common pitfalls. Not sure where to get started learning SEO? We have got you covered – Get in touch today!