What to Avoid When Building a Website

A powerful guiding principle in any project is to begin with your desired outcome in mind. This is especially true when building your business's digital home: your website. A well-crafted website can be your most effective marketing tool, but common missteps can turn it into a costly and ineffective venture. Whether you’re using a DIY website building platform or partnering with a professional website builder in Edmonton, understanding what to avoid is the first step toward online success. Here, we’ll walk you through five critical mistakes to sidestep when building your website.

1. Using Industry Jargon Instead of Customer Language

Avoid using industry jargon. Your website should speak to customers in their language, not yours. For example, a landscaper should advertise "patio building," not just "hardscaping," because that’s what clients actually search for online. When you use the words your customers use, you build an instant connection and improve your visibility in search results. Listen to your audience and build your content around their needs.

2. Choosing a Poor Domain Name

Choose your domain name carefully, as it's your digital address. A bad one can be hard to remember and share. A good domain is simple, memorable, and easy to spell. Avoid dashes and numbers and prioritize a .com extension, when possible, as it’s what users instinctively trust and type. A strong, professional domain makes it easier for customers to find you and builds credibility.

3. Overspending on Time and Money

Avoid unnecessarily long and expensive projects. A website build doesn't need to take many months to complete. A faster, more agile approach gets you online sooner, allowing you to gather real-world data and adapt quickly to what your customers want. Your website should start providing a return on investment right away, not after a drawn-out process. This applies to businesses seeking website builders in Calgary just as much as in Edmonton.

4. Neglecting Analytics and Tracking

Install analytics from day one. Building a site without tracking is just guessing what works. Analytics tools show you where visitors come from, what content they engage with, and how they interact with your site. This data is essential for making the right decisions, proving your ROI, and strategically improving your website’s performance over time.

5. The "Set It and Forget It" Mentality

Don't "set it and forget it." A website is a living part of your business, not a static brochure. To remain relevant to customers and search engines, you must consistently update it with fresh content like new project photos, testimonials, and blog posts. Regular maintenance also ensures your site remains secure and functional, protecting your business and your visitors.

Contact Juliana Laface Design for Website Building in Edmonton

Navigating the complexities of web design can be challenging, but you don't have to do it alone. Avoiding these common mistakes is the key to building a website that generates leads and drives growth. If you’re looking for a professional website builder in Edmonton, Juliana Laface Design is here to help. 

Contact Juliana Laface Design online or at (587) 401-2211 to start building your successful website.