Flair is what makes your website or brand attractive and appealing to potential customers. It’s the “overall look” your customers see. Fonts, white space, textures, colours, images, animations, logos, videos, lines, and shapes are just a few examples of elements that can be used to give your website or brand a unique visual identity, or (as I like to call it) “flair”.
Function is what makes your website user-friendly and enjoyable to navigate. No matter how much flair your web page design has, if it does not function well, it will not continue to drive traffic and benefit your business. Labeling, search systems, navigational components, buttons, forms, and site maps are all elements that enhance the functionality of a website.
MY APPROACH TO
WEB PAGE DESIGN & BRAND DESIGN
My ultimate goal is to support small businesses by giving them a personalized aesthetic their target audience will recognize and resonate with.
To achieve this, I take a two-pronged approach when designing a website and brand — focusing on both flair and function.
My job is to strike the perfect balance between flair and function each time I design a website for my valued clients.
Everything is designed.
Few things are designed well.
– BRIAN REED
CECILIA BOYCE MAKEUP ARTISTRY
Juliana is an absolute expert! She has this rare talent of putting your vision into a design that reflects your personality and your business. I am grateful for her help and I highly recommend her!
Dr. Andrew Schmidt
I loved working with Juliana due to her clear directive and deadline implementation. Her design will affect my business in a positive way as we now have a unique and identifiable position within the sector. Don’t hesitate to work with Juliana, she will take the weight of all the decisions that need to be made off your shoulders and carry the project through to the end!
I approached Juliana looking to rebrand, and DID SHE EVER DELIVER! The process was easy, informative and worth every penny! I love my new brand and looking forward to what the future holds for my business.
Juliana is wonderful! I had a vague idea of what I wanted for my website when I first came to her and she was able to help me create a more clear vision of my brand and what exactly I wanted from my website. Juliana was so easy to communicate with and was patient with me when I had questions or when I was behind schedule.
"The creativity, experience in the field and the professionalism Juliana has provided on our project was truly exemplary. Overall, Juliana has exceeded our expectations and we can highly recommend her."
MARKUS HAUG, SPENCER GROUP
WEB DESIGN & BRAND STUDIO SERVING EDMONTON, AB AND BEYOND.
Every entrepreneur has a goal in mind when marketing their small business. Whether you want to increase your number of monthly website visitors, improve online sales, or book more consultations— you want to see a return on your investment.
As an Edmonton website designer, graphic designer and brand creator who also happens to be a small business owner, I have carefully considered each of my services, honing in on the offerings that provide my clients with the greatest gains.
Ultimately, I want to provide you with an unforgettable design, because that’s what I would want for my own business.
OWNER & CREATIVE DIRECTOR
Hi! I’m Juliana, an Edmonton Web Designer and Brand Creator who’s been turning client visions into remarkable results for over decade. I work with local, national, and international small business owners, providing them with websites and branding elements that are both modern and memorable.