Questions to Ask a Branding Agency Before Working With Them

Picking a branding agency in Calgary is a big deal for any business, new or established. Your brand is really how people see you, and that affects your success. Before you hire someone for this, you need to ask the right things to make sure you're on the same page and get good results. 

How does your branding process align with our business goals? 

Every business has unique goals—whether it’s reaching a new market, repositioning in the industry, or increasing recognition. 

The agency should be able to articulate how their strategic approach to branding – including elements like visual identity development, messaging, and brand guidelines – will directly support your specific goals, whether it's increasing market share, launching a new product, or enhancing customer loyalty. They should demonstrate a clear understanding of how branding serves as a tool to achieve tangible business results.

What are your strengths and fields of expertise?

Some agencies excel in visual identity, while others specialize in brand strategy, messaging, or digital branding. Understanding their core competencies will help you determine if their expertise aligns with your specific needs. Don't hesitate to ask for case studies and examples of work that demonstrate their proficiency in areas relevant to your business.

What role do we play as a team? 

The agency should clearly outline the level of input and engagement they expect from your team throughout the process. This includes providing feedback, participating in workshops, and making key decisions. Understanding your role will help you allocate resources effectively and ensure a collaborative environment.

What steps will you take to truly understand our company? 

A competent branding agency won't offer cookie-cutter solutions. They will delve deep into your business – your history, your mission, your target audience, your competitive landscape, and your unique value proposition. Their process should involve thorough research, stakeholder interviews, and a genuine effort to immerse themselves in your world. This understanding forms the bedrock of a successful branding strategy.

How do you formulate project timelines in your rebranding process?

The agency should provide a transparent breakdown of the different phases involved in rebranding, along with realistic timelines for each stage. This should include milestones, review periods, and considerations for potential roadblocks. A well-defined timeline demonstrates their organizational capabilities and commitment to delivering results efficiently.

Contact Juliana Laface Design to Speak with a Branding Agency in Calgary and Edmonton

Tired of branding agencies that don't ignite your vision? If you're in Calgary or Edmonton, Juliana Laface Design learns about your goals and becomes part of your passionate team. We deliver crystal-clear timelines and creative solutions tailored uniquely to you, whether you're starting fresh or rebranding. Ready to shape your brand's future? Contact our branding agency in Calgary today!