People don’t spend time on websites that aren’t user-friendly. In fact, according to Jetpack, the average time spent on a website is 52 seconds. So what does this mean for you? It means that your site needs to be up to snuff if you want people to come back and visit again. This can be done in many different ways, but one of the easiest ways is through your website design. A good website design will not only make it easier for people to find what they are looking for, but it will also look professional and engaging as well. Here are 5 tips on how you can boost your site design:
1. Show, Don’t Tell
One way to make your site more user-friendly is to eliminate any unnecessary words or phrases that readers might not understand. For example, if you are trying to say that your company has a “best-in-class team”, it may be better to use language like “highly skilled” instead.
2. Make it easy to navigate
One of the most important things you can do as a designer is make sure your site is easy to navigate. This means not only making it easy for people to find what they are looking for, but also making it easier for them to understand how to use the site. As a result, you want to focus on clarity over complexity. When designing your site, you want to keep it simple and intuitive so that people can easily understand what they are trying to accomplish. For example, instead of having multiple tabs in a sidebar, you could have a tab at the top of the page that leads users directly to their desired destination.
3. Be responsive in your website design
Being responsive is one of the best ways to make your site design more engaging and attractive. This means ensuring that your website has a mobile-friendly design that works with any device. Make sure that you have an easy-to-navigate, intuitive site, which will make it easier for people to find what they are looking for.
4. Incorporate videos and images
A good website design will always include videos and images. Videos are a great way to provide context to your site, such as tutorials or how-to videos, while images can be used to accent your website. The key is finding the balance because too many videos and images can be overwhelming.
Design is a huge part of what makes these websites successful. It’s what tells visitors what your company does and how it can help them.
Are you ready to add flair and functionality to your website homepage design? We'd love to discuss why we're the right Edmonton web design agency for you. Reach out today.