Why I Love Being a Wix Website Designer


A mobile phone displaying the Wix website platform.

I am often asked why I chose to become a Wix website designer. There are so many website platforms to choose from (WordPress, Squarespace, GoDaddy, etc), each with a long list of pros and cons to consider— so why was Wix the ideal choice for me?


It’s not a simple question to answer. But if I was to summarize my decision, I’d say this— the Wix website builder allows me to design sites for my clients that have both functionality and flair. (Which, if you know me at all, is my guiding principle when it comes to website design.)


When I first began designing websites with Wix, I quickly noticed the platform prioritized creativity and practicality equally. The intuitive builder gave me complete creative freedom, while it’s SEO, security, and analytics features ensured maximum performance. It really was the best of both worlds.


I have now successfully designed and launched more than 80 Wix sites for my valued clients, and my experience with the platform has only improved over time.


So, today, I’m sharing the top 5 reasons I encourage my clients to create their sites using the Wix website platform. If you are thinking about investing in a new website (or revamping your current site) I highly encourage considering the points below.



Why I Love Being a Wix Website Designer


1. Build-In Marketing Tools


The Wix website builder comes with a myriad of native marketing tools that make it easy to promote your business. One of my personal favorites is the Ascend Social Posts feature, which allows website owners to easily create eye-catching graphics for social media and even schedule their social media posts from within the platform.


If having a website that is convenient to connect with your social media accounts is important to you, and you value being able to manage your social media presence from within a single platform, you won’t be disappointed with a Wix site.



2. Security You Can Be Sure Of


Another reason I so confidently advise using the Wix website creator is the high level of protection it offers to both business owners and their customers. Each website created with Wix comes standard with multilayered security features, including an SSL certificate, TLS encryption, and 2-step verification, among other safeguards.



3. A User-Friendly Interface


Many other website platforms have complex back-end applications, making the process of accessing a website (to make changes, view analytics, etc) difficult or overwhelming for the business owner.


My clients appreciate the simple, clean interface the Wix website builder provides. Wix allows users to effortlessly customize their websites with drag-and-drop editing, multiple layout options, and more.



4. Forward-Thinking Design Features


Of all the reasons I enjoy being a Wix website designer, this may just be at the top of the list. The ability to incorporate attention-grabbing images and customize visual components in a website design is critical. It’s the only way to direct the eye to the most important content on your site and create a browsing experience that is both coherent and congruous for the user.


Wix offers plenty of cutting-edge design features for designers to choose from, including vibrant color palettes, an extensive font collection, and the ability to incorporate videos, vector art, and custom animations.



5. Powerful Analytics and Reporting


Although my role as a Wix website designer is solely focused around making a site look and function the way my client has envisioned, I do also care about how well their chosen platform will serve them moving forward— even after my job is done.


The analytics and reporting features offered by Wix allow me to hand off websites to my clients with peace of mind, knowing they will be able to accurately track their performance metrics and gain valuable customer insights.


And the best part? You don’t need to set up analytics on your Wix site. It’s built in automatically!



Trust Your Project to a Certified Wix Partner


As a certified Wix Partner, my design services are listed on the Wix marketplace and are officially endorsed by Wix. It also means that I have a Wix Partner profile, where clients can leave reviews about the quality of my work for others to see.


If you’re looking for a credible Edmonton website designer with a 5-star customer satisfaction rating, I encourage you to reach out. I’m confident I can create a modern, memorable website your target audience will love.


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