top of page


What Is A Rebrand – And What Can I Expect From The Process?

Updated: Jan 9, 2023

A logo on a glass window showcasing the new logo design and rebrand for a client in Edmonton, AB.

If you’ve had people suggest that you “rebrand” your business, but you’re not exactly sure what that means – or how it works – you’re in the right place.

In this blog, I’ll take a look at the basics about rebranding, its benefits, and what you can expect from the process. Let’s get into it now!

What Is A Rebrand?

In a nutshell, rebranding is the creation of a brand-new look and feel for an already-established product or company. Most often, this involves the creation of a new logo and a “design language” for your company.

The goal of a rebrand is to change the way a customer perceives your company, products, or services, and update it to make your company seem more modern and relevant to the needs of your customer.

What Are The Benefits Of Rebranding?

Rebranding has a number of different benefits. Depending on your brand and why you’re interested in rebranding, you could enjoy benefits like:

  1. Connecting with a new audience – Overhauling your brand can help you appeal to a new audience, and stimulate business growth in a competitive market.

  2. A more professional, trustworthy brand – An updated logo, design language, and website can help your brand seem more trustworthy and professional.

  3. Setting yourself apart from the competition – Your customers are always comparing you to the competition – so rebranding is a great way to get a competitive advantage, and look more modern and sophisticated.

  4. Reflecting new values, goals or products – Rebranding can help you refocus your company on a new product or service, or help reflect the changing values and goals of your brand.

What Can I Expect From The Rebranding Process?

The process of rebranding will vary for each business, but usually consists of the following steps:

  1. Brand analysis – First, you and your rebranding team will look at where your brand is, and analyze your position in the market.

  2. Market research – Next, research must be conducted to compare your brand to others in your space, and learn more about the expectations of customers in your industry.

  3. Developing a voice and goals for your brand – During rebranding, you want to focus on what makes your brand unique, and what sets you apart from the competition, as well as what you’re setting out to accomplish with your rebranding efforts.

  4. Listing redesign touchpoints – After you’ve determined your brand voice and goals, you will need to list all of the touchpoints that need to be redesigned to fit your new brand. This could include signage, websites, logos, flyers, direct mailers, and more.

  5. Design and implementation – Your designer and branding team will work from the information discovered in the previous steps, and design and implement your new branding strategy.

  6. Feedback and refinement – Once your rebrand is complete, you can collect feedback, learn more about what has been successful, and refine your brand further – ensuring continuous improvement.

Interested In Rebranding Your Business? Contact Me Right Away!

Hopefully, this guide has given you a better idea of what you can expect from a rebrand. If you need help branding your business in Edmonton and you have more questions, please visit my website right away and contact me – I’m an experienced branding professional, and I can help you with the entire process.

39 views0 comments




bottom of page