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Understanding The Importance Of Mobile-Friendly Website Development

Updated: Jan 9, 2023

Website Development

If you’re interested in redoing your website in Edmonton and looking for website development , you may be wondering if you should use a mobile-friendly, responsive design – or if you should just invest in a high-quality website that looks good on desktops and laptops.

What’s the answer? It’s simple – mobile development is more important than ever, so you should focus on a responsive design that’s easy to view on screens of any size, including mobile devices and tablets. Why? Here are just 5 reasons.

1. Mobile Devices Make Up The Majority Of Internet Traffic

It may be hard to believe, but it’s true. Our phones are with us all the time – so it should come as no surprise that mobile devices now make up about 57% of all web traffic. This statistic would have been unthinkable even a decade ago, when smartphones were still not widespread.

However, it’s a sign that mobile devices are here to stay – and that even more of our web browsing will probably be done on phones and tablets in the future.

2. Google Prioritizes Mobile-Friendly Websites

Thanks to a Google algorithm change in 2015, websites that are mobile-friendly are preferred in mobile search results. This makes sense – if you’re searching on mobile, you’ll want a website that’s easy to use on your phone, right?

And because around 50-60% of all searches are now conducted on mobile devices, this means your business could be missing out on a lot of traffic if your website isn’t mobile-friendly.

3. Your Website Will Look Great On Any Device

Contrary to what you may think, you don’t have to design a separate website for mobile users, and for desktop users. Responsive design uses the same theme and website, but reflows and adjusts your content based on the size and shape of the screen that is being used. If you invest in a mobile-friendly, responsive website, your website will look great on screens of all sizes.

4. Your Business And Brand Will Seem Modern, Professional And Trustworthy

A great website is critical for your brand’s image. 94% of negative website feedback is design-related, and 48% of users say that good design is the “number one factor” in determining the credibility of a business.

By investing in a design that looks great on desktop browsers and on mobile, you can make your business and your brand seem more credible and trustworthy – which will help boost sales.

5. A Mobile-Friendly Website Can Boost Sales And Lead Generation

A case study for Offspring, a sneaker sales website based in the UK, found that creating a mobile-friendly website boosted conversion rates by 15% on mobile devices, and 25% more organic traffic from Google and other search engines – which resulted in much better profitability. That’s proof that investing in mobile design can help you boost your sales, SEO profiles and lead generation efforts.

Contact Me To Learn More About Mobile-Friendly Website Development

As an experienced freelance web designer and freelance graphic designer in Edmonton, I can help you understand the benefits of a mobile-friendly design. Take a look at my website for more information, or to inquire about a project.

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