Thinking about getting a new logo for your company? Wondering what kinds of logos are on trend this year? In this article, I’ll take a look at a few of the top logo design trends that I’ve noticed in 2019! Let’s begin.
1. Bright, Bold Colors
For a few years, it seemed like a lot of companies were moving away from bright colors in favor of more muted pastels and neutral colors. But that’s no longer the case.
The new Slack logo is a great example, using a bold magenta, a golden yellow, a muted green and a sky blue color together for a unique look.
You can thank Instagram for this one – at least, in part! They were ahead of the curve, introducing a redesigned logo way back in 2016. At the time, many designers were thrown for a bit of a loop – a simple, gradient-based logo seemed a bit out of place in a time when flat, simple logos were all the rage.
But today, more companies are adopting gradients, which allow for a smooth transition and blending of colors and a modern, streamlined design that’s great for companies who want to emphasize their forward-thinking strategy.
While they fell out of fashion for a little while, in favor of simple, graphical logos, I think logotypes are poised for a comeback.
Logotypes – which consist of the name of a company written in a script or special design – are simple, effective, and can be incredibly unique.
From minimalist logotypes to lush illustrations bursting with color and creativity, there are a lot of opportunities for companies to express their values using a logotype-based logo.
4. Retro, ‘80s-Inspired Logos
They say that fashion trends are based on a 20-40 year cycle – and so are design trends! The bold colors, unique prints, and strong lines of ‘80s inspired logos are a great place to get inspiration for modern logos – like the MTV logo, for example.
For certain brands looking to express a relaxed, unique style, a logo incorporating neon colors and bold lines could be a great option. A vintage skate shop, for example, could use a retro logo to help show its unique personality – and promote the unique, classic nature of its products.
5. Hand-drawn-like Logos
While there are some who may think that hand-drawn logos look a bit amateurish and “cartoony,” I don’t agree. I think that they can look great – and provide a unique, organic approach to logo design that’s truly one-of-a-kind. Here's an example of a hand-drawn logo that I created.
Hand-drawn-like logos would be ideal for a company that is looking to have a more down-to-earth image – a farmer’s market, for example, or an organic bakery. The unique, hand-drawn, “sketchy” style helps make the brand feel more approachable and authentic.
Curious To Learn More About Top Logo Trends? Contact Me Right Away!
Interested in more examples of today’s top trends? Think one of these styles may be right for your logo redesign? To learn more and begin the rebranding process, contact me today. I specialize in logo design and branding in Edmonton – and I’m always happy to discuss my services with new clients.