A logo is often the thing that your customers will associate with your brand image the most – so it’s important to have a logo that’s memorable, reflects your brand, and appeals to your customers.
But building a great logo can be a challenge. A lot more goes into logo design than many people think. So, to give you some insights into the logo design process, let’s dive into just a few of the most important fundamentals.
1. Simplicity
First things first, simplicity is key. A great logo must be simple, because simplicity is the best way to make sure that customers can recognize the logo – and your brand.
Think about some of the best logos in the world. Coca-Cola, Pepsi, Facebook, Twitter – we could go on. They all have one thing in common – they’re incredibly simple. You can probably picture the logo for each one of those brands in your head right now!
That’s the goal of simplicity. By keeping the design simple and streamlined, you can ensure that your logo is appealing, easy to recognize, and modern.
2. Scalability
Another key factor for your logo is scalability. Your logo is likely going to be used in a variety of different locations – from web design to print, billboards, signage, and any number of other applications.
This means your logo must look good and be readable at any size – from the smallest smartphone to the largest billboard. Tiny details may be unreadable at a small size, while larger designs may not look right at a larger size – proper balance is key for good scalability.
3. Adaptability
Not only will your logo be used in different sizes, but also in different media. In many forms of print, such as newspaper ads, the logo may be printed in monochrome, for example. A great logo will be easily readable and adaptable to any type of media and for different color schemes.
4. Memorability
Memorability is another key factor, and perhaps the most important on this list. The whole goal of a logo is to create an impression of your business in the mind of a customer, and promote your brand. That means your logo needs to be very unique and memorable.
On average, your customers will need to see your logo 5-7 times before they can relate it to your brand immediately. My goal, as a designer, is to create a logo that can reduce this as much as possible – and leave a positive impression on your customers.
5. Distinctiveness
Finally, a great logo must be distinct. While it’s okay to turn to competitors for inspiration and to see how they are handling their branding, your logo must do more than just imitate others in your industry. It needs to set you apart – to make your services distinct from your competitors, and allow you to grow and be noticed by more customers.
A Great Logo Must Balance These 5 Fundamentals – And More!
As you can see, there is a lot that goes into creating a fantastic logo – and these 5 fundamentals are just the tip of the iceberg. If you’re interested in learning more, or would like to get more information about my logo design and branding services, please contact me right away online!