The 5 Elements of Remarkable Website Design
A remarkable website design requires a perfect balance between flair and functionality. It’s not just about creating a website that looks nice (although visual appeal is important)— it’s also about making your site easy to navigate, enjoyable to view, and free of unnecessary clutter.
It’s important to understand exactly what separates poor website design from good website design, especially when you consider the benefits that come with a high-quality website.
These benefits include:
More return website visitors
Lower bounce rates
Stronger brand recognition
Increased conversion rates
The catch, of course, is that you must be able to recognize the elements of remarkable website design to ensure a new site meets your personal standards. I recommend noting the design elements listed below as priorities for your web page design project.
The 5 Elements of Remarkable Website Design
1. Visual Consistency
Did you know that consistent brand presentation has been attributed to a 33 per cent increase in revenue? Or that it only takes potential customers 50 milliseconds to judge the appeal of your brand? These are just a couple of reasons why consistency is a critical component of good website design.
Consistency increases brand loyalty, allowing your target market to easily identify and relate with your visual identity. By using the same fonts, colours, graphics, images, and styles across your entire website (and other marketing collateral) will ensure your brand is memorable, giving you a competitive advantage over businesses who have not yet established a strong identity.
2. A Clear Web Page Hierarchy
The organizational structure of your web pages is a major concern when it comes to user-friendliness and ease of navigation. You want your site architecture to make sense to the user and support a logical flow of traffic.
Your homepage will almost always be at the top of your website structure, but how the pages beneath are categorized and grouped will impact how users move throughout your site. You can use categories to cluster pages together. For example, you may have several pages for the various services you offer, and it would make sense to compile these pages into a single category.
It is also advisable to use a breadcrumb trail as part of your web design, as this will ensure a visual representation of your site architecture is available to visitors should they require it.
3. Visitor Goal Alignment
One of the biggest mistakes businesses make when investing in a new website is failing to align their design with the intent of their target market. Each visitor who comes to your website has a goal or objective in mind. It could be viewing your portfolio, booking an appointment, reading a blog about a particular subject, or viewing a specific product. Whatever the reason may be, your design needs to support the visitor’s journey to the information that matters most to them.
This process is called visitor goal alignment, and it involves identifying the primary goals of your visitors, designing pathways that lead to these goals, and minimizing the amount of steps a visitor has to take to reach them. Without visitor goal alignment, even the most aesthetically pleasing site will fail to meet the standard of remarkable website design.
4. Conversion-Focused Forms
Forms are a fundamental part of any website. They drive conversions and allow potential customers to contact you, while also allowing your business to gather qualifying lead information from the very beginning of your sales cycle.
In order to be truly effective, your forms must be well-designed, eye-catching, and deliberate—without being overwhelming, wordy, or confusing.
The use of colour, contrast, white space, and other web design techniques can help you create forms that engage your audience instead of discouraging them.
5. Resistance-Free Navigation
How many steps must visitors take to complete a particular task on your website? This question is vital to the success of your web page design project.
Your visitors don’t want to click on four or five different links before reaching their destination. They also don’t want to have to scroll through pages and pages of text, or be forced to watch a 5-minute video before being able to purchase a product.
These are all considerations that an expert web designer will account for when creating the layout and architecture of your site. Ultimately, you want to simplify processes and eliminate hurdles whenever possible.
Work With an Edmonton Website Designer Who Delivers Remarkable Results
My clients choose to work with me because I care about creating websites that are both simple and elevated. I prioritize user experience and I consider the website visitor at every phase of my design process.