So, you’re thinking about investing in a new website – but you’re not sure if it’s really worth it. Your current website isn’t that bad, right? Why spend thousands of dollars on a new one when there’s nothing wrong with your existing website?
In this blog, I’m going to show you why great web design is so important – and why building a modern, responsive, and easy-to-use website is one of the best investments you can make in your business. Join me, and check out these 5 mind-blowing stats that help prove how valuable great web design really is.
1. 38% Of Visitors Will Stop Engaging With An Unattractive Website
According to a study from Blue Corona, 38% of surveyed customers said that they would stop engaging with a website if the layout or design was unattractive. The numbers don’t lie – if your website isn’t pleasing to look at or easy to use, you could be missing out on quite a few customers.
2. 48% Of Customers Say A Lack Of Mobile Design Shows That A Company “Doesn’t Care”
This is an interesting statistic from Sag IPL. According to their survey, 48% of all customers say that if a website doesn’t have mobile support, this is a sign that the company just “doesn’t care.” Not only that, but 40% of respondents said they would leave the website immediately – and look for a competing website that is mobile-friendly.
3. 91% Of Small Businesses Don’t Have Mobile-Friendly Websites
According to BP Studios, 91% of small businesses surveyed did not yet have a mobile-friendly website. This means that if you run a small business and implement a mobile-friendly website, you’re going to be ahead of the curve – and you’ll be able to bring in more customers, and outpace the competition.
4. 79% Of Customers Say They Won’t Return To A Slow Website
Website design isn’t the only critical element of building a new website. Good performance is key, too, as this statistic from Unbounce indicates. The longer a customer has to wait for a web page to load, the more likely they are to abandon your website.
According to the same study, if a webpage loads within 2 seconds, it will have a bounce rate (percentage of customers who only view one page before leaving the website) of 9%, which is quite low. In contrast, a web page that loads in 5 seconds has a bounce rate of 38%, which is significantly higher.
A slow, poorly-optimized website can cost you a lot of business – so a redesign that focuses on a responsive, properly-optimized website is essential for bringing in more customers.
5. 48% Of Users Say Web Design Is The Most Important Factor Determining Credibility
This statistic proves that a modern, updated website isn’t just nice to look at. It helps customers determine whether or not they can trust your company – they’re more likely to purchase your products or use your services if your website looks modern, trustworthy, and is updated with new content regularly.
Invest In Great Design – And The Future Of Your Company!
The numbers don’t lie. If you’re overdue for a website redesign, you could be losing out on customers and harming the credibility of your business.
So if you’d like to learn more about the benefits of a website redesign in Edmonton, please contact me right away by visiting my website. We can discuss your project in further detail, and take the first step towards building a fast, modern, and trustworthy website for your business.