Whether you’re running a small business or startup, or a multi-billion dollar enterprise company, branding is one of the most important parts of your business. Without a strong brand, it’s difficult to attract customers, build loyalty, and grow your business.
Why is branding so important? For answers, let’s take a look at the top 4 reasons that branding matters for your company. Read on, and learn more.
1. Your Brand Makes Your First Impression
First and foremost, your brand is what customers will see when they first start looking into your products and services. Things like logos, graphic design, websites, and social media profiles are all part of your brand – and they make a first impression on your customers.
If you have a professional, unified, and beautifully-designed brand, you’ll be much more likely to make a good first impression on customers – as opposed to having an outdated brand and logo, or no branding at all.
You only get one chance at a first impression – so this is definitely one of the biggest reasons that branding is so important for your company.
2. Branding Gets You Recognized (And Builds Loyalty)
Branding does not lose its importance once your customers have started using your services. It helps get you recognized – both by existing customers and potential new customers.
It takes 4-7 interactions with your brand for customers to remember it – so building a powerful, easily-recognizable brand can help you build up your customer base more quickly.
Not only that, branding can help you get more loyal customers. If your company focuses on ethical values – a coffee shop that only sells fair trade organic coffee, for example – this can be used to build a brand that reflects your values, and brings in loyal customers who share these values.
3. Branding Helps Create Trust
Let’s say you’re hiring a plumber. Are you more likely to just pick out a random plumber from the Yellow Pages, or to turn to Google, look through some local websites, and pick one that looks professional and trustworthy?
You already know the answer, don’t you? Branding is a key part of building trust with customers, Putting effort into building a professional brand helps to show that you’re investing in your company – and that you’re dedicated to great service, which builds trust in customers.
4. Branding Motivates Your Staff
Branding can help you motivate your staff, and keep them on the same page. Using your brand’s values, you can provide direction for your staff – and ensure that they promote your brand during every interaction with customers.
Need an example? How about the Apple Store? Apple’s brand values and approach to design are reflected in how the staff interact with you, and even in the design and display of their products. By reflecting the brand’s values, Apple Store employees help provide customers with a great experience. There’s a reason that Apple is the world’s most valuable brand – they offer an incredibly clear, consistent, and positive branding experience.
Don’t Know Where To Start? Get In Touch!
So, branding is important to your company – but you’re not sure how to get started, and build your own brand. If you need help, please get in touch with me right away! I’m an expert at graphic design, logo design, and branding. If you schedule a consultation, I can help you learn more about the importance of branding, and discuss next steps for your project. Visit my website now for more details.