Beauty JM
PROJECT DELIVERABLES
Brand Strategy
Logo Design
Stationery Design
Website Design
Beauty JM is the strategic rebrand of a skincare business founded by former police officer and Master Medical Aesthetician Natasha Brinkmann, a transformation that required shedding the playful "Beauty Junky Monkey" identity in favor of something polished, science-backed, and authority-driven. Our work encompassed full brand strategy, logo design, stationery, and a custom website built to support digital downloads, consultations, memberships, and future scalability, all while reflecting the trust and precision Natasha brings to her practice. The result positions Beauty JM as a modern authority in luxury skincare: sophisticated, approachable, and built to grow.
This project brought new life to Beauty JM, a skincare brand founded by former police officer turned Master Medical Aesthetician, Natasha Brinkmann.
Formerly known as Beauty Junky Monkey, the rebrand was rooted in repositioning the business from playful to polished—reflecting its elevated, science-backed services and luxury client experience. We crafted a sophisticated visual identity that feels both exclusive and approachable, aligning with the brand’s mission to empower women through personalized, honest skincare education.
Alongside a full brand identity, we designed and developed a custom website that mirrors the same sense of trust, clarity, and refinement. Built to support digital downloads, consultations, memberships, and future scalability, the new beautyjm.com offers a seamless user experience while showcasing Natasha’s expertise and the value of her guidance. From strategy to execution, every detail was thoughtfully curated to position Beauty JM as a modern authority in skincare.
