Exclusive Edmonton
PROJECT DELIVERABLES
Brand Strategy
Logo Design
Web Design
Print Design
Exclusive Edmonton is a boutique luxury real estate brand founded by Kaitlyn Gottlieb with a clear mission: to redefine the client experience in Edmonton's high-end property market through integrity, personalized service, and an identity worthy of the homes she represents. Our work spanned brand strategy, logo design, web design, and print, building a complete system anchored by a custom double "E" monogram and a palette of deep green, cream, and gold foil that feels timeless, approachable, and unmistakably premium. Designed to scale with new listings, team members, and future expansion into Calgary, this brand sets a new visual standard for luxury real estate in Alberta.
A refined brand identity for a boutique real estate collective.
Exclusive Edmonton is a luxury real estate brand founded by Kaitlyn Gottlieb with the mission to redefine the client experience through integrity, excellence, and personalized care. Our collaboration focused on creating a sophisticated visual identity that blends timeless elegance with a personal touch. The logo features a flowing script typeface paired with a custom double “E” monogram icon—an emblem of professionalism and prestige. A rich palette of deep green, cream, and gold foil reinforces the brand’s refined yet approachable presence in Edmonton’s high-end real estate market.
Designed to elevate Kaitlyn’s presence in Edmonton’s high-end property market, the brand system is as strategic as it is beautiful—ready to scale with new luxury listings, team members, and future expansion into Calgary. Every detail—from business cards to signage, and website to social assets—was thoughtfully crafted to create a seamless, elevated experience that reflects the caliber of service Kaitlyn and her team deliver. This brand doesn't just sell homes—it sets a new standard for luxury real estate in Canada.
