Exclusive Edmonton

A refined brand identity for a boutique real estate collective.

Exclusive Edmonton is a luxury real estate brand founded by Kaitlyn Gottlieb with the mission to redefine the client experience through integrity, excellence, and personalized care. Our collaboration focused on creating a sophisticated visual identity that blends timeless elegance with a personal touch. The logo features a flowing script typeface paired with a custom double “E” monogram icon—an emblem of professionalism and prestige. A rich palette of deep green, cream, and gold foil reinforces the brand’s refined yet approachable presence in Edmonton’s high-end real estate market.

Designed to elevate Kaitlyn’s presence in Edmonton’s high-end property market, the brand system is as strategic as it is beautiful—ready to scale with new luxury listings, team members, and future expansion into Calgary. Every detail—from business cards to signage, and website to social assets—was thoughtfully crafted to create a seamless, elevated experience that reflects the caliber of service Kaitlyn and her team deliver. This brand doesn't just sell homes—it sets a new standard for luxury real estate in Canada.