Lusiva Swimwear

Lusiva Swimwear is a luxury training swimwear brand created for elite female aquatic athletes who understand that confidence is part of performance. The brand elevates the everyday training experience by uniting high-performance function with the romance and refinement of European summer fashion.

Our work focused on building a visual identity that felt chic, elevated, and emotionally evocative—drawing inspiration from the French Riviera, the Amalfi Coast, and golden-hour swims. The brand’s tone balances athletic strength with feminine elegance, creating a world where durability, perfect fit, and luxury aesthetics coexist seamlessly.

The resulting identity is distinctive, recognizable, and aspirational, designed to live effortlessly across swimwear, packaging, and digital platforms—while making every athlete feel like each practice is a destination in itself.