A fresh and vibrant brand identity for Crafted Gelato that blends modern luxury with approachability. The logo, centered around strong typography, cleverly mirrors the swirls typically seen in gelato preparation, embodying both uniqueness and cleanliness. A distinctive cone icon evolves from the 'C' in the logo, representing the top of an ice cream cone. The color palette combines dark black and onyx, with lemon as an accent color, adding a bright and energetic touch to the overall design.