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The Branding Process

It is completely understandable that when it comes to promoting your business, you might not know where to start. You may have a big vision, however you can’t quite figure out what works best with your audience, how to tell your story, or how to get your brand to the next level.

This is where I come in. I will help you hone in on your vision and create a visual narrative that is clear, concise, and unique to you. I know how to articulate your vision into a brand identity that starts working for you – allowing you to get noticed!

What can I do for you? I can create your logo, business cards, letterhead, and even design your website for you. Every detail will breathe your unique vision and match the brand that you and I develop together.

Crafting Your Vision into Distinctive Brand Brilliance

01.  Consultation

After your initial inquiry, I will set up a phone call or a virtual meeting so that I can get a feel for what you need and the scope of your project. During our consultation, we'll have an open conversation, leaving you with a better understanding of how I can help you, what pricing looks like, and what is involved in the design process. This will give us both a chance to get to know one another and see if we're a good fit!

02.  Formal Proposal & Contract

If all goes well in our meeting and we feel this is a good match, I will put together a formal proposal for our project. If you approve of everything, I will have you sign the proposal, and we can move forward with booking your project.​

03.  Booking & Deposit

A 50% deposit is required to reserve your spot in my schedule. This deposit is nonrefundable and is valid for one year from the invoice date.

04.  Pre-Work & Homework

After you've secured your spot in my schedule, I will onboard you into my project management system where your pre-work and homework (don't worry – it's fun!) will be outlined, along with due dates and project timelines. A few ideas of tasks that are required before your project starts are the filling out of my Brand Discovery Questionnaire, creation of a Pinterest board, and passing along content.

05.  Inspire

Now that we’re all set and you’ve handed in your homework, it’s time for me to get started on the creation of a mood board. I will study your questionnaire and create a color palette, along with style inspiration, that will set the tone of your new brand. Once you receive your first deliverable and have had a chance to review it, you may request one revision so that you are satisfied with the direction.

06.  Create

Once your inspiration board has been finalized it’s time to get working on the foundation of your new brand – the logo! During this phase, you will receive your second deliverable, which consists of one logo concept. Once you have received your logo, you may request up to two revisions (considered small changes, not full redesigns) so that you are in love with your new logo design.

07.  Brand Presentation

This is the most exciting part for you, as you get to see the finished product! I will present your logo to you in a beautifully styled brand presentation. Here, I'll mock-up your logo in real world situations and show you how your new brand and logo can be used.

08.  Brand Guidelines & Files

Upon completion of the remaining 50% of your project. I will send over your digital Brand Guidelines and brand files. Brand Guidelines show you on how to use your new brand moving forward. I’ll outline your logo, variations, sub marks, colors, fonts, and applications of your logo in this document. You will also receive all logo color combinations and necessary digital files, such as .JPEG, .PNG, .SVG, and .AI.

The Process

Brand identities take approximately 5 weeks to complete. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and my current booking schedule.

How do I help bring you success?

Connect with your ideal customers

I’ll help you create clear visual messaging that engages with your ideal market. Walk away with a brand identity that attracts your ideal customer to your premium brand.

Set your brand apart

You’ve got the premium services or products, and need a visual identity to match. I specialize in crafting custom brand identities, logos, and websites to set you apart from the competition.

One design solution

In order to avoid giving you multiple sub-par design options for your branding, I provide one comprehensive design solution for your design. This approach allows me to fully invest and commit to your design, offering you a confident and fully executed solution for your brand.

Build trust in your brand

More than ever, your customers rely on your visuals to measure trust in your brand, as it is often the first impression of your business. Design builds trust, and is key in shaping the impression of your brand. I’ll help you earn trust, through crafting compelling brand identities.

Clarify your message

​I know that effectively communicating your grand vision can be tough. And I am here to help you clarify your brand and/or website–making it all work for you.

Enhance brand visibility and recognition

Maximize brand visibility and recognition. Elevate your business's presence with compelling visuals and consistent messaging, leaving a lasting impression on your ideal customers.

Need more information about my branding and logo design process?



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