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Brand Identity & Logo Design in Edmonton, Calgary, and Internationally

A BOUTIQUE BRAND IDENTITY STUDIO IN EDMONTON & CALGARY

VISUAL IDENTITIES shaped BY CLARITY & INTENT

There are moments when a brand’s visual expression lags behind its growth.

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The elements exist. The foundation is there. Yet something feels unresolved, less cohesive than the work itself.

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In those moments, refinement becomes the focus. Structure replaces improvisation. A visual language emerges that feels deliberate, not assembled. The work begins by understanding what already exists, and bringing clarity before anything new is created.

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REFINING YOUR VISION INTO A UNIQUE BRAND IDENTITY& LOGO DESIGN IN EDMONTON & CALGARY

Crafting Your Vision into Distinctive Brand Brilliance

Embracing the essence of your business and translating it into a brand that resonates and elevates can be a complex journey. If you're unsure how to connect with your audience, share your story, or elevate your brand, that's where my expertise as a graphic designer in Edmonton and Calgary shines.

As a branding agency specializing in logo design and graphic design in Edmonton and Calgary, I refine your vision into a clear, compelling visual narrative. Let me transform your vision into a brand identity that stands out, ensuring your brand garners the recognition it deserves.

BRAND IDENTITY offerings

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PACKAGE NO. 1

BRANDING & STRATGY

For visionaries seeking full brand development

For businesses that need comprehensive brand strategy and visual identity developed together as an integrated system.

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This signature experience includes: brand strategy, custom logo design, and refined brand applications that establish your presence with clarity and consistency from the first touchpoint.

    • Established businesses preparing for a complete rebrand or launching their first strategic brand identity.

    • Business owners who need a professional brand system that can be confidently shared with teams, vendors, and design partners for consistent implementation.

  • Brand strategy essentials

    • Brand story, mission, vision, purpose, values, culture, personality, niche, and a competition overview, so your visuals are rooted in clear foundations, not guesswork.

     

    Custom visual identity

    • Curated colour palette and typography selections that feel timeless, not trend-chasing.

    • Primary logo, secondary logo(s), submarks, and icon designed specifically for your brand.

     

    Stationery suite

    • Business card and letterhead design, so your brand presence feels established in day-to-day client communication and professional materials.

     

    Social media essentials

    • Branded social icons structured for consistent digital presence across platforms.

     

    Comprehensive brand book (30+ pages)

    • A detailed brand guidelines document that weaves your strategy and visuals together, capturing your brand story, and voice, alongside logo usage, spacing, colour values, typography, imagery direction, and real‑world application examples.

  • This process takes place over 5-8 weeks.

    1. Discovery Session: We start our journey with a personal conversation, diving into your vision and exploring the breadth of your project. This initial consultation sets the stage for aligning our visions and confirming our partnership.
       

    2. Proposal & Agreement: Following our consultation, a detailed proposal will be crafted, outlining the steps towards transforming your brand.
       

    3. Engagement & Commitment: A 50% deposit secures your exclusive place in my creative schedule, marking the beginning of our design adventure.
       

    4. Foundation Work: With your space secured, we introduce you to the preparatory phase. This involves insightful questionnaires and creative exercises designed to lay the groundwork for your brand's transformation.
       

    5. Brand Strategy Session: Following the foundational preparations, we convene for a pivotal 3-hour strategy session. This dedicated time is crafted to distill your brand's core purpose, mission, vision, personality, and competitor analysis, laying a robust strategic foundation that guides the subsequent design process.
       

    6. Creative Direction: Drawing from your inputs, we then craft a mood board that encapsulates your brand's essence, setting the tone for our design journey ahead.
       

    7. Design Iteration: The logo design phase brings your brand to life, offering a glimpse into its future identity. 
       

    8. Reveal & Refinement: The unveiling of your brand presentation is a celebration of our collaborative effort, showcasing the potential of your brand in real-world applications.
       

    9. Final Touches: Completing our journey, you'll receive comprehensive brand guidelines and digital files, empowering you to confidently carry your brand forward.

  • Enhance your brand's journey with tailored add-ons, designed to complement our Branding & Strategy package and elevate your brand's impact and reach.

    ​

    Add on items:​

    • Service guides

    • Marketing materials

    • Signage

    • PowerPoint presentations

    • and more!

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PACKAGE NO. 2

MINI BRAND

For founders who need visual identity essentials

For businesses that need the fundamentals of a strong, aligned visual presence, without expanding into full brand applications at this stage.

This is a focused, essentials-driven approach to professional brand design. It gives you a cohesive, elevated look you can use right away and build on as you grow.

    • Business owners focusing on brand presence first, website, social media, digital marketing – who will expand into print collateral and comprehensive brand strategy as operations scale.

    • Businesses that want a professional visual identity now, whether direction is already defined or still evolving, without undertaking a full strategic engagement.

  • Custom visual identity

    • Primary logo and supporting logo variation(s) designed specifically for your brand.

    • Curated colour palette and typography selections so everything feels consistent.

     

    Brand board

    • One-page reference document summarizing logo suite, colors, and typography for consistent implementation across all platforms. 

  • Mini brands typically take 3-4 weeks to complete.

    1. Reach Out: Begin by sharing insights about your brand, style, vision, and goals through my form. 
       

    2. Proposal & Agreement: A detailed proposal will be crafted, outlining the steps towards transforming your brand.
       

    3. Engagement & Commitment: A 50% deposit secures your exclusive place in my creative schedule, marking the beginning of our design adventure.
       

    4. Foundation Work: With your space secured, we introduce you to the preparatory phase. This involves insightful questionnaires and creative exercises designed to lay the groundwork for your brand's transformation.
       

    5. Creative Direction: Drawing from your inputs, we'll craft a mood board and color palette that encapsulates your brand's essence, setting the tone for our design journey ahead.
       

    6. Design Iteration: The logo design phase brings your brand to life, offering a glimpse into its future identity.
       

    7. Reveal & Refinement: Upon completion, we'll present your brand design alongside a video walkthrough. This stage includes up to two opportunities for adjustments, ensuring every aspect of your brand resonates perfectly with your vision.
       

    8. Final Touches: Completing our journey, you'll receive a one-page brand board and digital files, empowering you to confidently carry your brand forward.

  • To ensure our Mini Brand aligns with your expectations and project goals, it's important to understand the specific elements included and those that are not:

    ​

    • Re-designs: We present one logo design solution, which is presented as is. If you require a re-design, another concept can be added (additional fees apply).

    • Stationery: This package does not include stationery items such as business cards, letterheads, social icons, etc.

PACKAGE NO. 1

Branding & Strategy

For visionaries seeking to define their brand's essence.

Our Branding & Strategy Package is a two-part experience designed to give your business both clarity and presence. First, we define the foundation of your brand—mission, vision, values, personality, and a focused competitor analysis. Then, we bring it all to life through thoughtful, elevated design. You'll walk away with a complete brand identity and stationery suite, crafted to reflect your purpose, build trust, and connect with the right audience.

    • In-depth Brand Discovery Questionnaire

    • Brand strategy session to align your vision (3 hour deep dive facilitation session)

    • Creative direction & mood board curation

    • Color palette selection

    • Custom logo design (one design solution)

      • Up to 2 rounds of small revisions

    • Logo variations & Icons (if applicable)

    • Business card design

    • Letterhead design

    • Social Icons for highlight reels

    • Font parings

    • Digital logo files (JPEG, PNG, SVG, PDF, EPS)

    • Comprehensive brand guidelines booklet (30+ pages)

  • This process takes place over 5-8 weeks.

    1. Discovery Session: We start our journey with a personal conversation, diving into your vision and exploring the breadth of your project. This initial consultation sets the stage for aligning our visions and confirming our partnership.
       

    2. Proposal & Agreement: Following our consultation, a detailed proposal will be crafted, outlining the steps towards transforming your brand.
       

    3. Engagement & Commitment: A 50% deposit secures your exclusive place in my creative schedule, marking the beginning of our design adventure.
       

    4. Foundation Work: With your space secured, we introduce you to the preparatory phase. This involves insightful questionnaires and creative exercises designed to lay the groundwork for your brand's transformation.
       

    5. Brand Strategy Session: Following the foundational preparations, we convene for a pivotal 3-hour strategy session. This dedicated time is crafted to distill your brand's core purpose, mission, vision, personality, and competitor analysis, laying a robust strategic foundation that guides the subsequent design process.
       

    6. Creative Direction: Drawing from your inputs, we then craft a mood board that encapsulates your brand's essence, setting the tone for our design journey ahead.
       

    7. Design Iteration: The logo design phase brings your brand to life, offering a glimpse into its future identity. 
       

    8. Reveal & Refinement: The unveiling of your brand presentation is a celebration of our collaborative effort, showcasing the potential of your brand in real-world applications.
       

    9. Final Touches: Completing our journey, you'll receive comprehensive brand guidelines and digital files, empowering you to confidently carry your brand forward.

  • Enhance your brand's journey with tailored add-ons, designed to complement our Branding & Strategy package and elevate your brand's impact and reach.

    ​

    Add on items:​

    • Service guides

    • Marketing materials

    • Signage

    • PowerPoint presentations

    • and more!

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PACKAGE NO. 2

Mini Brand

For those who need it fast.

For those on a timeline with a clear vision, my Mini Branding package is your golden ticket. Skipping the waitlist, this express service is tailored for those who need a logo and brand fast without compromising on quality. Over two intensive 5-hour days, we lay the foundation of your brand, offering a streamlined process to bring your brand to life swiftly and effectively.

    • In-depth Brand Discovery Questionnaire

    • Color Palette Selection

    • Mood Board Curation (Creative Direction)

    • Custom Logo Design (One design Solution)

      • Up to 2 rounds of mini revisions​

    • Logo Variations & Icons (as applicable)

    • Font Selection

    • Digital Logo Files (JPEG, PNG, SVG, PDF, EPS)

    • Brand Board

  • Two 5-hour days back-to-back.

     

    You will need to be available for updates and decisions making throughout the day.

    1. Application: Begin by sharing insights about your brand, style, vision, and goals through my application form. This step ensures the Mini Brand VIP Day aligns perfectly with your needs.
       

    2. Consultation: We'll connect via a 30-minute Google Meet for a deeper dive into your design aspirations, discussing everything from priorities to timelines, setting the stage for a successful collaboration.
       

    3. Proposal & Agreement: Following our consultation, a detailed proposal will be crafted, outlining the steps towards transforming your brand.
       

    4. Engagement & Commitment: A 50% deposit secures your exclusive place in my creative schedule, marking the beginning of our design adventure.
       

    5. Foundation Work: With your space secured, I introduce you to the preparatory phase. This involves insightful questionnaires and creative exercises designed to lay the groundwork for your brand's transformation.
       

    6. Pre-Design Rendezvous: Let's set a moment to align on your vision and preparatory work the week before we begin, ensuring every detail is polished and poised for creation.
       

    7. Creative Direction: Drawing from your inputs, I'll craft a mood board and color palette that encapsulates your brand's essence, setting the tone for our design journey ahead.
       

    8. Design Iteration: The logo design phase brings your brand to life, offering a glimpse into its future identity. I'll be in touch throughout the day with updates and feedback.
       

    9. Reveal & Refinement: Upon completion, I'll present your brand design alongside a video walkthrough. This stage includes up to two opportunities for adjustments, ensuring every aspect of your brand resonates perfectly with your vision.
       

    10. Final Touches: Completing our journey, you'll receive a one-page brand board and digital files, empowering you to confidently carry your brand forward.

  • To ensure my Mini Brand VIP Day aligns with your expectations and project goals, it's important to understand the specific elements included and those that are not:

    ​

    • Re-designs: My design is presented as is. If you require a re-design, time will be billed hourly at $250/hr.

    • Detailed Custom Elements: Very detailed custom elements are not a good fit for my Mini Brand VIP day, as they require a lot of time. For this reason, items like custom icons & graphics are not included.

    • Stationery: This package does not include stationery items such as business cards, letterheads, social icons, etc.

PACKAGE NO. 2

Mini Brand

For those who need just a brand.

For those on a timeline with a clear vision, our Mini Branding package is your golden ticket. This service is tailored for those who need a logo and brand without compromising on quality. We'll lay the foundation of your brand, offering a streamlined process to bring your brand to life swiftly and effectively.

    • In-depth Brand Discovery Questionnaire

    • Creative direction & mood board curation

    • Color palette selection

    • Custom Logo Design (one design solution)

      • Up to 2 rounds of mini revisions​

    • Logo variations & icons (if applicable)

    • Font parings

    • Digital logo files (JPEG, PNG, SVG, PDF, EPS)

    • Brand board

  • Mini brands typically take 3-4 weeks to complete.

    1. Reach Out: Begin by sharing insights about your brand, style, vision, and goals through my form. 
       

    2. Proposal & Agreement: A detailed proposal will be crafted, outlining the steps towards transforming your brand.
       

    3. Engagement & Commitment: A 50% deposit secures your exclusive place in my creative schedule, marking the beginning of our design adventure.
       

    4. Foundation Work: With your space secured, we introduce you to the preparatory phase. This involves insightful questionnaires and creative exercises designed to lay the groundwork for your brand's transformation.
       

    5. Creative Direction: Drawing from your inputs, we'll craft a mood board and color palette that encapsulates your brand's essence, setting the tone for our design journey ahead.
       

    6. Design Iteration: The logo design phase brings your brand to life, offering a glimpse into its future identity.
       

    7. Reveal & Refinement: Upon completion, we'll present your brand design alongside a video walkthrough. This stage includes up to two opportunities for adjustments, ensuring every aspect of your brand resonates perfectly with your vision.
       

    8. Final Touches: Completing our journey, you'll receive a one-page brand board and digital files, empowering you to confidently carry your brand forward.

  • To ensure our Mini Brand aligns with your expectations and project goals, it's important to understand the specific elements included and those that are not:

    ​

    • Re-designs: We present one logo design solution, which is presented as is. If you require a re-design, another concept can be added (additional fees apply).

    • Stationery: This package does not include stationery items such as business cards, letterheads, social icons, etc.

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THE BRAND IDENTITY process

A structured progression from clarity to completion. Each offering follows a deliberate sequence, allowing decisions to build upon one another with intention and care.

01.

Discover

Every project begins with listening. Context, objectives, audience, and creative direction are clarified so each design decision rests on a defined foundation.

02.

Development

Logo concepts, colour palette, and typographic systems are developed and informed by the direction established in discovery.

03.

Refinement

Concepts are reviewed and refined based on your feedback, ensuring everything feels balanced, cohesive, and aligned.

04.

Deliver

Final logo files and brand guidelines are delivered in organized formats for immediate use across digital and print applications.

"The quality of my website and branding far exceeded my expectations. She took the time to understand me, my brand, and how I wanted to be represented — and that’s reflected in every detail. High-quality, patient, and so knowledgeable. 10/10 — I’ll definitely be back!"

NATASHA BRINKMANN, BEAUTY JM

"Thank you so much @JulianaLafaceDesign for bringing my vision to life. For all of your talent & work on this rebrand over the past few months & for designing such a beautiful + sophisticated reinvention of EERE! I couldn’t recommend you more."

KAITLYN GOTTLIEB, EXCLUSIVE EDMONTON

"I can’t say enough good things about Juliana! She is kind, thoughtful, creative, and her attention to detail is simply unmatched. The website and branding that she created exceeded all my expectations!"

KATE THIESSEN, WITH THE SEASONS

"Juliana was wonderful to work with and really understood what I was wanting to achieve with my branding and webpage. Will definitely be using her services in the future!"

KATINA CARON, ELEMENT YOGA

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CASE STUDIES

BENEFITS OF WORKING WITH A BRANDING AGENCY IN EDMONTON & CALGARY

Why INVEST IN LOGO DESIGN?

Enhanced Brand Recognition

A well-crafted logo design and cohesive branding increase your brand's visibility and memorability. This consistency helps customers recognize and remember your brand across various platforms and touchpoints.

Builds Credibility & Trust

Professional branding projects a polished and reliable image to your audience, establishing trust. This perception of professionalism encourages potential clients to choose your business over competitors.

Supports Marketing Efforts

Strong branding creates a solid foundation for your marketing strategies, providing a clear message and visual identity that can be utilized across campaigns, enhancing overall effectiveness.

Differentiates from Competitors

A unique brand and logo design set you apart in a crowded market. By highlighting what makes your business special, professional branding helps you stand out and attract your ideal customers.

UNIQUE BRAND IDENTITY & LOGO DESIGN IN EDMONTON & CALGARY

Refining YOUR VISION

Expanding your business's brand identity is an exciting journey, and we're here to guide you every step of the way. Whether you're refining your existing look or starting from scratch, we specialize in creating distinctive visual identites that embody the spirit of your brand.

 

From striking logo design to stylish business cards, each design is crafted to leave a lasting impression. Our services extend beyond logos to include comprehensive graphic design services, like stationery design, packaging design, and print design, covering all the elements of your brand.

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Let's collaborate to make your brand stand out in Edmonton and Calgary, with modern memorable designs that truly represent your business.

About OUR BRAND IDENTITY & LOGO DESIGN SERVICES

FREQUENTLY ASKED QUESTIONS

01

My Mini Brand offering may be right for you if you're looking for a streamlined branding experience. Creating a strong, resonant brand requires more than just a logo—it calls for a cohesive brand identity that reflects your mission and purpose. With this service, I can help you build a foundational brand presence that connects deeply with your audience and stands out in your industry, all within a short timeframe.

Can you create just a logo?

02

Having a clear understanding of your target audience, your brand’s ambitions, and what sets you apart is crucial as we embark on this journey together. This foundational knowledge is vital, especially if you’re considering the Mini Brand Package to deepen our exploration.

What do you need before we start?

03

With this approach, I present one meticulously developed brand concept, based on agreed-upon creative direction. This includes your logo suite, color palette, and font suggestions, meticulously refined until it aligns flawlessly with your brand's essence.

What is the one concept method?

04

Flexibility is key. I offer a structured payment plan, starting with a non-refundable deposit to secure your spot, followed by installments spread throughout the project, culminating in full payment by its completion.

Do You Offer Payment Plans?

05

Absolutely! After our initial consultation, I'll craft a bespoke proposal that addresses your complete branding and web design needs, ensuring a cohesive and captivating online presence.

Can you create a website too?

06

Continuing to elevate your brand post-launch, we can delve into tailored digital marketing strategies that ensure your brand's voice is heard far and wide. Alongside our comprehensive graphic design services, we promise sustained growth and visibility in your digital journey.

What About Ongoing Marketing Support?

Frequently Asked Questions About my Logo Design & Branding Services

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UNSURE WHICH PACKAGE IS right FOR YOU?

If your brand no longer aligns with your vision, it may be worth understanding why. Begin by sharing where things currently stand and what you’re hoping to move toward. We’ll guide the rest from there.

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