Reach Sports Physiotherapy + Hand Clinic
When Reach came to Juliana Laface Design, they wanted a modern, unique, and strong logo. The complexity with this project was that Reach was both a sports physiotherapy clinic and hand clinic. The question then became, “How do we incorporate that into one logo?”. The answer? You incorporate it carefully and intentionally. This was done though a lot of exploration during the sketching phase, which ultimately lead to the design that you see. Reach Sports Physiotherapy + Hand Clinic features an uncommon logo mark. The “R” in reach is actually a simplified custom hand icon, that when turned 90 degrees, also gives the idea of movement or speed. This is how we were able to incorporate both types of specialties into one logo.