QHBC Logo Brand Design | Juliana Laface Graphic Design & Web Design | Edmonton, AB
Queens Healthcare & Business Conference
Logo & Website Design

This logo and website was designed for two students running a conference at Queen’s University in Ontario, Canada. And as the name states, the Queen’s Healthcare and Business Conference (QHBC) is an event that brings both healthcare and business professionals together. Initial logo concepts involved twisting a strand of DNA into the shape of a tie, while other concepts involved more of an organic chemistry bond look. The main problem however, was how to best incorporate both business and healthcare aspects into a logo, which ultimately came down to the very simplified, yet effective logo you see here. 


Both the stethoscope and tie work very well together in this logo, as the two become extensions of one another. Additionally, different shades of blue were chosen as the best indicators of health and business, since other color options explored did not give the same professional and comprehensive look. A sans serif typeface that is sturdy, bold, and young looking, was chosen to complement the curvature of the stethoscope/tie logo and target market of the conference – students!