Pencils on a table outlining the branding process.



How do I help bring you success?

It is completely understandable that when it comes to promoting your business, you might not know where to start. You may have a big vision, however you can’t quite figure out what works best with your audience, how to tell your story, or how to get your brand to the next level.

This is where I come in. I can help you hone in on your vision and create a visual narrative that is clear, concise, and unique to you. I know how to articulate your vision into a brand identity that starts working for you – allowing you to get noticed!

What can I do for you? I can create your logo, business cards, letterhead, and even design your website for you. Every detail will breathe your unique vision and match the brand that you and I develop together.

Juliana Laface Graphic Design & Website Design Edmonton, My Process, Connect with customers

I’ll help you create clear visual messaging that engages with your ideal market. Walk away with a brand identity that attracts your ideal customer to your premium brand.


Connect with customers

Juliana Laface Graphic Design & Website Design Edmonton, My Process, Set your brand apart

You’ve got the premium services or products, and need a visual identity to match. I specialize in crafting custom brand identities, logos, and websites to set you apart from the competition.


Set your
brand apart

Juliana Laface Graphic Design & Website Design Edmonton, My Process, One design solution

In order to avoid giving you multiple sub-par design options for your branding, I provide one comprehensive design solution for your design. This approach allows me to fully invest and commit to your design, offering you a confident and fully executed solution for your brand.


One design


Juliana Laface Graphic Design & Website Design Edmonton, My Process, Build trust in your brand

More than ever, your customers rely on your visuals to measure trust in your brand, as it is often the first impression of your business. Design builds trust, and is key in shaping the impression of your brand. I’ll help you earn trust, through crafting compelling brand identities.


Build trust
in your brand

Juliana Laface Graphic Design & Website Design Edmonton, My Process, Clarify your message

​I know that effectively communicating your grand vision can be tough. And I am here to help you clarify your brand and/or website–making it all work for you.


Clarify your message


Brand Identity

Brand identities take approximately 5 weeks to complete. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and my current booking schedule.

The Process



After your initial inquiry, I will set up a phone call or a coffee date if meeting in person suits the scope of the project better. Depending on what is discussed, I will either ask you questions at our meeting or I will have you fill out my Brand Discovery Questionnaire prior to our meeting. This allows me to get a better understanding of your vision and goals. It also gives me a chance to ask any other questions that come to mind. This consultation will give us both a chance to get to know one another and see if we’ll make a good team.




If all goes well in our meeting and we feel this is a good match, I will put together a formal proposal for our project. If you approve of everything, I will have you sign the proposal using Hellosign. You will then also have to complete the first payment to hold your spot in the queue.


A deposit will be due after you have signed the proposal and the fees associated with the project will be provided to you at the time. Please note that the total fee is subject to change, and there will be additional fees if you exceed the number of revisions outlined, or if there are unforeseen costs associated with the project (i.e. purchasing of stock photos). This deposit is nonrefundable as it goes towards the total cost of your project.


Pre-work & Homework

Before I can get started on your brand identity, I will have some homework to pass along to you (don't worry–it's fun!). Your homework may include:

A Brand Discovery Questionnaire

If I have not asked you to fill out a Brand Discovery Questionnaire, this will be your bit of homework before the project starts. The questionnaire is a great way for me to see what your thoughts and vision are in a more clearly articulated manner. It is also a great starting point for those who are new to the process – this questionnaire will definitely get you thinking, and it will provide valuable information to me during the design process.

Creation of a Pinterest board

Create a Pintrest board and fill it with visual inspiration. Please tell me what it is that you like/dislike about each of the images on your Pinterest board.


This will help me to get a feeling for what it is that you’re looking for in your brand. And by being specific about your likes/dislikes of each image, I will be able to get a better understanding of why you chose those images for inspiration.

Passing along content

Upload your website content (text & photos) to Nifty (the Project management system that I use).


Phone call/Google Hangout Session

Schedule a Skype session or phone call with me so that we can discuss your homework. This is also a great time for you to ask any last minute questions that you may have.



Now that we’re all set and you’ve handed in your homework, it’s time for me to get started on the creation of a mood board. I will study your questionnaire and create a color palette, along with style inspiration, that will set the tone of your new brand. Once you receive your first deliverable and have had a chance to review it, you may request one revision so that you are satisfied with the direction.



Once your inspiration board has been finalized it’s time to get working on the foundation of your new brand – the logo! During this phase, you will receive your second deliverable, which consists of one logo concept based on the initial stages previously outlined. Once you have received your logo, you may request up to two revisions* until you are completely in love with your new logo design.


Polish & Deliver

This is the most exciting part for you, as you get to see the finished product and finally get to take something home! I will style your new logo, color palette, fonts, inspiration photos, submark, and logo variations into one lovely Brand Board. I will also package your files and send them to you via Dropbox. If there is any other branding material that needs to be sent to print, I will provide you with those details via email.


PLEASE NOTE that I only provide digital documents to you, unless I am specifically designing a print product for you. Such products could be business cards, letterheads, or marketing materials. Logos, brand boards, and the website are considered to be digital pieces.

Website Pages.jpg

Website Design

Now that your brand has been established, it’s time to get started on your website design! I design all of my websites using Wix. This is because it is easier for you to edit your site once the project is complete and because I can help save you money (because who doesn’t want to save a few thousand dollars?)


Normal website design and programming can cost upwards of $10K. By using Wix I can eliminate the costs associated with hiring a Web Developer and pass those savings on to you!

The Process



Prior to the web design process, I will provide you with a list of things that I require from you before we begin. A few examples of this are:


  • Filling out of my Website Discovery Questionnaire

  • Having your domain name picked out and paid for (I can provide guidance on how to do this if you are not familiar with the process)

  • Completion and approval of the content for each page of your website, as well as any photography that you want added to it. If you do not have photos, there are many stock photography sites that I can use towards the design of your site. These stock photos are of course paid for in addition to the cost of your website design.



During this phase I will craft your website using the Wix Editor. I will use your branding elements defined in the Full Brand Identity process and incorporate it into your new website. Your Website Questionnaire and Pinterest board will also be used as inspiration, when crafting a website that is true to your brand.

After your website has been designed, I will send you a link to your site where you will be able to make comments on it. Please note that you will have up to two revisions on your website design.



Once your site is approved and the final payments have been made, I will launch your site into the internet ether – this is exciting as your site will now be live! I will also schedule a time for you to have a tutorial via Google Hangout, so that I can show you how to make changes and updates to your site. 

*Revisions are minor changes, not full redesigns. If I find that your revision is extensive, we will have to discuss a redesign and additional charges.