Web design is a complicated field, and there are a lot of ways that a website’s design, theme, and User Interface (UI) can go wrong. So, in this article, I’ll take a look at just a few of the most common web design issues that I see all the time. Read on, and make sure your website isn’t making these common mistakes!
1. Having A Separate Mobile Site (Or No Mobile Support At All!)
Having a separate mobile website made a lot more sense about a decade ago, when mobile traffic to websites was relatively niche. Many companies simply set up stripped-down mobile versions of their websites – and left it at that.
Some companies didn't even do that, and are still operating websites that are completely mobile-unfriendly. But this is a mistake. Nearly half of all web traffic – and more than half of all search engine traffic – comes from mobile devices.
Users expect to be able to use your website – and all of its features – on their mobile devices. 69% of users say they are “more likely” to buy from a company with a responsive, easy-to-navigate website.
Because of this, it’s important to choose a website theme that works well on devices of any size – and ditch mobile websites as well as completely mobile-unfriendly, desktop-focused websites.
2. No Clear Calls To Action (CTAs)
The Call To Action (CTA) is one of the most important parts of your website. It’s what gets a website visitor to convert and do something. Call now! Schedule your consultation! Get a free eBook! Learn more today!
Your website needs to tell customers what to do, how to do it, and where to learn more. That’s the goal of a great CTA. If your website lacks good CTAs, it may be hard for you to turn visitors into paying customers – because they won’t know how to buy your products, or inquire about your services.
3. Failing To Measure Website Performance
You can’t measure your success without data. That’s why it’s so important to include support for an application like Google Analytics in your website’s design – so that you can track page views, bounce rates, and other such metrics. Without this information, it will be impossible to tell if your website is improving.
4. Hard-To-Find Contact Information
You need to list your contact information clearly on your website. Putting your phone number and business address in your website’s header and footer is a good place to start, but you should also incorporate social media links, email links, and creating a dedicated “Contact Us” page which is displayed prominently on your website. The easier it is for customers to find your business, the better!
5. Hidden Navigation Menus
Hidden navigation menus can be a good thing on a mobile website, when users expect to have to click another button to see the navigation menu.
But on a desktop, hidden navigation menus are almost never a good thing. You don’t want to hide your menu behind multiple clicks – you want it to be accessible immediately, so that users can easily move between different pages, and explore your website without getting lost or confused.
Avoid These Mistakes – And Build A Better Website!
If you can address these 5 simple issues, chances are that your website will improve quite a bit. Need more information? Don't’ know where to start? Contact me right away for a web design consultation!