Investing in a brand new or revamped website is a big investment. It’s worth the cost, but some business owners may be a bit wary of spending money on a new website if their current site is “good enough.”
How can you tell if your website isn’t good enough – and you need to invest in a new or overhauled website? Just ask yourself these 5 simple questions, and you’ll be able to figure out the answer for yourself.
1. Does My Website Look Good?
This is an easy question to ask yourself. Your website may have looked great when it was built – but if that was 5+ years ago, chances are that it doesn’t quite meet modern expectations for web design.
A good way to tell if your website looks good is to look at the competition. Do your local competitors have more modern, streamlined websites, compared to your own? Do you feel like their websites look better than yours? Is your color scheme or style outdated?
Aesthetics are an important part of web design. 38% of people will stop interacting with content if the design or layout of a website is unattractive – so if your website doesn’t look great, it may be time to invest in a revamp.
2. Is My Website Mobile-Friendly?
More than half of all worldwide traffic comes from mobile devices – so your website definitely needs to be mobile-friendly. If your customers can’t view your content or website on a mobile device, they may leave. 46% of customers have said they won’t buy from a company again if they have a poor mobile experience.
3. Is My Website Loading Quickly Enough?
Around 50% of visitors may leave your website if it does not load within 3 seconds. If your website is loading slowly and does not have great performance, it may be time for an upgrade. By doing things like caching data, optimizing images, eliminating redirects, and using a faster server, a new website can boost your loading speeds by quite a bit.
4. Does My Website Fit My Current Branding?
If you’ve recently rebranded or changed your logo, but you haven’t yet updated your website to reflect your new brand image, it may be time to redo your website – and make sure that your brand is consistent both in person, and online.
5. Is It Easy To Update My Website And Change Basic Elements?
Today, modern website platforms like Wix make it easy for you to quickly add blog posts, update content, and make basic adjustments to your website – without having to edit any code.
If your current website uses proprietary architecture or cannot be modified easily, it may be a good idea to invest in a website in one that’s easier to use – this will ensure you can keep your content and information updated in the future.
Contact Me Now To Learn More About Website Design In Edmonton!
If you need an Edmonton web designer and graphic designer to help you redesign your website, I’m here to help! I have years of experience as a designer in Edmonton, and I can help your business look its best with a brand-new website. Contact me right away for more information.