If you’re looking for web design services in Edmonton, you’ve probably already heard several designers tell you that one of the best investments you can make is a redesigned, modern, easy-to-use website with mobile support.
And you may be suspicious about that – of course a web designer would tell you that their services are a great investment, right? Where’s the proof? Can a new website really increase your revenue?
In this article, I’ll take a look at this subject and prove why a website redesign is such a great investment, by examining just a few of the ways a website redesign can increase your revenue.
1. Bringing In More Website Visitors With Better SEO
First and foremost, a redesigned website can help boost your SEO (Search Engine Optimization) efforts. In other words, redesigning your website can help you rank higher in search engines like Google and Bing, because you can focus on retooling your content and your website to follow SEO best practices.
In turn, this results in more organic web traffic being driven to your website, and a higher SEO ranking. The more highly you rank for SEO, the more visitors you’ll get – meaning you’ll have more opportunities to sell your products and services. That translates directly into more sales, more conversions, and more revenue.
2. Higher Conversion Rates On Desktop And Mobile
The “conversion rate” refers to the number of visitors to your website who convert into customers by taking an action like buying a product, signing up for a newsletter, booking an appointment, or taking some other kind of action.
For example, if you have 100 visitors on your website during any given day, and 3 people buy a product, your conversion rate is 3%.
The best way to increase your conversion rate is to make your website easier to use, using a responsive, modern theme that works on devices of all sizes. If users are easily able to take an action – like contacting you for an appointment – they are far more likely to convert from a visitor into a customer.
Conversion rate is also affected by website loading speed. For each second your site takes to load, your conversion rate will fall – on average – by 7%. Investing in a fast, modern website helps minimize loading time, and maximize conversion rates.
3. Get More Bookings With Online Scheduling
Using a modern website template, it’s easy to integrate an online booking system into your website. If you run a dental office, for example, you could allow patients to book appointments online directly, rather than by the phone – which makes them more likely to convert into paying customers.
In addition, online bookings allow you to take appointments even after-hours, when phone appointments cannot be made. Statistics show that about 40% of all online appointments are booked after-hours. That’s revenue you could miss out on if you don’t have an online scheduling system!
Boost Your Revenue – Invest In A Redesigned Website Today!
A website redesign is not a “magic bullet” – but with the right design, theme, and functionality, a modern website can boost your conversions, sales, and bookings, which results in more revenue and higher profits for your business. For more information, and to get started, please visit my website now, and schedule a consultation for web design in Edmonton!